Media Relations and Social Media for Advocacy Print {sharethis label=}
 
CCIH Webinar on Media Relations and Social Media (Windows Media Video file (WMV) for download) | View the presentations and hear the audio from Speak Out! From Media Relations to Social Media, a webinar conducted by CCIH on October 25, 2012 featuring Patricia Brooks of MatchMap Media and David Olson of Olson Global CommunicationsThe webinar was designed to help organizations and individuals lift up important causes and share stories from their work.|It addresses how organizations can reach out to the media and how they should respond if contacted by a member of the media, as well as how to use|Twitter, Facebook and other social media tools to advocate on critical issues and engage and motivate supporters. 
 
Conquer the Media & Achieve Your Goals | PowerPoint Presentation by Patricia Brooks of MatchMap Media on Media Relations and Social Media | October 2012 | Ms. Brooks provides advice on media relations to organizations interested in advocating for support for global health programs and foreign assistance, including how to make stories more attractive ot the media, how to pitch a story, and how to respond if contacted by the media. 
 
Patricia Brooks has a decade of experience working with both traditional and new media sources.|She has placed stories in major national newspapers and television programs ranging from "Good Morning America," to CNN's "Big I" segment,|to PBS's "Newshour." Prior to starting MatchMap Media, she worked for small and large public relations firms,|a non-profit organization, and television, newspaper, and radio outlets.
 

Using Social Media for Advocacy | PowerPoint Presentation by David Olson of Olson Global Communications for CCIH Webinar on Media Relations and Social Media | October 2012 | Olson covers how to use Facebook and Twitter to advocate for important causes and draws from examples of campaigns to support global health programs.  

After serving as a Peace Corps agricultural volunteer in Togo,|David Olson managed an agricultural program in Mali for Lutheran World Relief, then served as country representative for PSI for social marketing programs in Zambia, Bangladesh and Paraguay. He has lectured on social marketing and communications at many universities, including Harvard Business School,|Yale University and the London School of Hygiene and|Tropical Medicine.  

 

 

Last Updated ( Tuesday, 06 November 2012 18:22 )